Why major brands choose custom POS products in their branding strategy

custom pas barrels

In the world of corporate marketing, it’s all about brand experience. Large companies invest heavily in visibility, but they want more than just a pretty picture. They’re looking for tools that are functional, sustainable, and distinctive. That’s exactly why custom POS products — like our branded barrels, logo tabletops and full-colour displays — are a core element in many big brands’ branding strategies.

These products literally bring your brand to life on the shop floor, at trade shows or in hospitality settings. In this blog, we’ll explore why these custom-made solutions are so powerful for large companies — and how our products make a difference.

Table of Contents

Why custom POS works for major brands

Point-of-sale materials are the final touchpoint between brand and consumer. While online marketing grabs attention, physical POS materials drive conversion. Big brands understand that branding truly hits home when consumers experience it in real life. That’s why they opt for custom physical brand assets that go beyond generic displays.

Our custom POS products — such as 360° printed barrels, sustainable table tops or modular presentation units — deliver:

  • Instant brand recognition

  • Impactful product presentation

  • Consistent brand experience across locations

  • Sustainable and reusable materials

Our products as an extension of your brand

1. Branded barrels

Our signature products: rugged barrels with endless possibilities. From POS barrel to seat, BBQ barrels or table barrel — each type has its own function and brand potential.

  • 360° full-colour printing for maximum visibility

  • Usable as table, display, seating or waste point

  • Sustainably made, reusable and weatherproof

  • Custom prints per campaign, region or retail chain

Use case:
An international beverage brand uses our POS barrels in retail corners worldwide, tailored to each market. Every barrel contributes to a premium brand feel and promotes the right product in the right place.

2. Logo tabletops

Part of our POS family: custom tabletops printed with logos, patterns or campaign visuals. Available in various materials and shapes:

  • Barnwood: rustic, authentic, and laser engravable

  • Pinewood: sleek, lightweight and smoothly finished

  • Full-colour and black: scratch-resistant, hygienic and heat-resistant (up to 180ºC)

Key benefits for large businesses:

  • Environmentally friendly (PEFC / E1 / FSC certified)

  • Easy to clean

  • Resistant to UV, heat, cigarette ash and wear

  • Compatible with table bases or usable as standalone

Use case:
A fast-food chain used our full-colour tabletops in a seasonal campaign. Thanks to the replaceable tops, they could update visuals quarterly without replacing the furniture. Sustainable, efficient, and high-impact.

3. Modular POS solutions

For big brands, scalability is key. Our products are designed with reuse and rollout in mind:

  • Stackable barrels and lightweight tabletops = easy transport

  • Fast branding updates (via magnetic or interchangeable tops)

  • Suitable for indoor and outdoor use

  • AR/QR/NFC-ready for interactive campaigns

Custom POS as a sustainable competitive advantage

In a world where corporate social responsibility (CSR) matters, choices in materials and production methods become increasingly important. That’s why big brands go for sustainable alternatives. Our products are locally produced, PEFC and FSC certified, and designed for long-term reuse.

  • XD Surface® for scratch-resistant full-colour visuals

  • Smeta 4P certified production

  • Extended product lifespan and reprint options

There’s no need to constantly invest in new POS materials — often, a new print or function is enough to give your furniture a second life.

From branding to experience: the power of customisation

Custom POS products go beyond marketing tools — they become a tangible part of your brand identity. And that’s exactly what makes the difference for major players: everything has to be right. From the choice of sustainable materials to the design of a table leg.

Whether it’s for:

  • A global product launch

  • A temporary pop-up store

  • A hospitality chain with 100+ locations

  • Or a trade show stand that needs to travel

Our tailor-made POS products deliver consistency, recognition, and impact.

Ready to bring your brand to life?

Curious how custom POS products can elevate your brand experience? We’re happy to think along — from creative concept development to international rollout.

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