Why branded outdoor furniture is a must-have for hospitality businesses

Turn Your Terrace Into a Business Card

In an era where brand experience is becoming increasingly important, the terrace plays a crucial role. It’s often the first place where guests settle in and it shapes their first impression of your venue. With outdoor furniture featuring your brand logo, you immediately show what your brand stands for.

Why it works:

• High visibility: Each piece of furniture carries your logo, color scheme or message and literally becomes part of the street scene.
• Atmosphere enhancer: Contributes to the guest experience even before they’ve seen the menu or placed an order.
• Recognition: Ensure consistency between your interior, exterior, and brand communication.

Branding Built into Everyday Use

Branded outdoor furniture – such as tables, chairs or barrel-shaped pieces – does more than just decorate. Each item serves a practical purpose and acts as a communication tool. Think of:

• Full-color tabletops featuring your brand identity or seasonal campaign.
• Barrel-shaped standing tables in your brand colors and with your own design.
• Seat barrels with logos or subtle patterns that invite interaction.

The high-end finish ensures that your branding still looks fresh even after heavy use. And with material options like barnwood, pinewood, or weather-resistant XD Surface®, there’s a solution for every hospitality style.

Durable and Weather-Resistant: Made for Heavy Use

Outdoor furniture must withstand tough conditions. This is where branded furniture stands out: not only stylish, but also resistant to weather, sunlight, and daily use. Especially when you choose full-color tabletops with XD Surface® technology:

• UV-resistant and scratch-proof
• Heat resistant up to 180ºC
• Weatherproof and easy to clean
• LFGB certified for food safety

All wood is FSC-certified, and The BarrelQ Company is Smeta 4P-audited – a guarantee of sustainable production and fair working conditions.

Ready to Use and Easy to Customize

Another major advantage of branded outdoor furniture: it’s instantly deployable and easy to adapt for new campaigns, themes, or seasons.

• Tabletops can be reprinted without replacing the base.
• Barrels are multifunctional: today a table, tomorrow a display or seating area.
• Lightweight and stackable, making them ideal for events, pop-ups or seasonal changes.

This flexibility makes the furniture not only sustainable but also cost-effective in the long run.

Inspiration from Real-World Examples

Many hospitality businesses already use branded furniture as part of their strategy. Consider:

• Beach clubs with colorful wooden tables in tropical prints, perfectly suited to the summer vibe.
• Coffee bars with subtly engraved logos on sanded wood tabletops for a warm, artisanal look.
• Craft beer bars that use robust, colorful seating barrels that are both eye-catching and practical.

These examples show how you can extend the brand experience to the tables and chairs—creating memorable interactions with your guests.

Conclusion: An Investment in Brand Experience and Convenience

Branded outdoor furniture is more than just an aesthetic choice. It’s a smart investment in your brand, your visibility, and the daily operation of your business. Thanks to the combination of branding, functionality, and durability, you not only enhance the atmosphere but also your efficiency and professional image.

Want to see more?
Get inspired by previous projects and discover what branded furniture can do for your terrace. Check out our portfolio!

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