At events, it’s all about experience and visibility. Whether it’s a festival, trade show, or corporate event, an effective branding strategy is key to standing out and leaving a lasting impression. Custom barrels are the perfect tool for this: they’re multifunctional, durable, and fully customizable with eye-catching designs. But how can you use them smartly? Here are five powerful ways to incorporate custom barrels into your next event.
One of the most popular uses of custom barrels at events is as standing tables. They not only offer a convenient surface for drinks and snacks, but also double as a powerful branding tool.
Why they’re ideal for events:
Full-colour printing ensures maximum brand visibility
Durable and built for heavy use
Suitable for indoor and outdoor events, made from weatherproof materials
How to use them:
Place barrels strategically in high-traffic areas — like food courts, networking zones, or VIP lounges. This maximizes exposure and invites interaction with your brand.
Want to showcase your products in a unique way? Custom barrels make great eye-catching POS displays. They attract attention, provide a sturdy base for product presentation, and can be fully printed in your brand style.
Applications:
Tasting and sampling stations
Pop-up shops at trade shows
Merchandise displays at concerts or festivals
Thanks to 360-degree printing, your brand stands out from every angle.
Turn your custom barrel into an interactive element by adding QR codes or digital features. This can range from a simple website redirect to a fully gamified experience.
Examples:
Prize draws: Let visitors scan with their phones to enter a giveaway
Social media activation: Encourage shares and likes via a QR code
Live voting: Use the barrel as a voting station for polls or contests
This boosts visitor engagement, generates leads, and increases interaction with your brand.
Events often produce a lot of waste. So why not combine waste management with smart branding? Custom barrels can serve as branded waste separation bins, complete with clear labels and brand visuals.
Benefits:
Supports more sustainable events
Stands out as an original and functional solution
Demonstrates your brand’s eco-conscious values
With recognizable colours and icons, you encourage proper waste sorting — while keeping your brand top of mind in a positive way.
Events aren’t just about activity — they’re also about comfort. Create cosy seating areas using custom barrel seats and tables. It’s a perfect way to integrate branding subtly while offering guests a relaxing spot.
Where to use them:
VIP areas and hospitality lounges
Outdoor festivals and summer terraces
Waiting areas near registration desks or food stands
Opt for full-colour prints or go for premium finishes like Barnwood or Pinewood for a stylish, authentic look.
Beyond these five uses, custom barrels offer even more advantages:
Modular and reusable: After the event, simply repurpose them for future campaigns
Easy to transport: Lightweight and stackable — ideal for rental companies and event organizers
Sustainable: Built from high-quality materials designed to last for years
Fully customizable: Choose colours, prints, and add extras like wheels or built-in storage
Want your brand to stand out with custom barrels at your next event? Get in touch for a free consultation or explore our portfolio for more inspiration!
