Steel oil drums have evolved far beyond their industrial roots. Today, a steel oil drum is no longer just a container — it’s a multifunctional branding tool that combines durability with creative potential. At The BarrelQ Company, we transform custom steel drums into powerful marketing assets for hospitality, retail, events, and corporate environments.
Why choose steel oil drums?
The strength of steel oil drums lies in their robustness and long-term usability. Designed to handle wear and tear, they are perfect for both indoor and outdoor use. Unlike temporary marketing materials, a branded steel drum delivers repeated visibility and serves as a sustainable investment.
- 100% European-made with market-leading quality standards
- Eco-friendly, recyclable materials
- Large brandable surfaces with 360° visibility
- Available in multiple sizes: 60L, 120L, and 200L
Popular uses of custom steel oil drums
Steel drums can be customised into countless applications. At The BarrelQ Company, we have developed a wide range of products that turn steel into functional design.
Table Barrels
A Table Barrel made from a steel oil drum is more than just furniture — it’s a conversation starter. With a large, brandable tabletop and sturdy steel base, it’s perfect for hospitality venues, festivals, and brand activations. For more unique variations, check out our Table Specials.
POS Barrels
In retail and trade show environments, POS Barrels made from steel offer maximum impact in high-traffic areas. They are compact enough for small spaces but bold enough to draw attention. Learn more in our blog: Why major brands choose custom POS products in their branding strategy.
BBQ Barrels
BBQ Barrels combine fun with functionality. Each steel oil drum BBQ is designed to be idiot-proof, serving as a grill, fire pit, and side table in one. They make excellent corporate gifts and long-lasting promotional items. Read our dedicated blog on how custom barrels can be used at events.
Bin Barrels
Even waste management can be stylish. Bin Barrels transform steel drums into sustainable and brandable bins. With flame-retardant lids and recycling options, they help companies reinforce their sustainability goals. Dive deeper into this in our blog: How barrels contribute to a greener business operation.
Customization options for steel oil drums
Every oil steel drum can be fully tailored to fit your campaign or brand identity. Our barrel branding and accessories allow you to take personalisation to the next level.
- Full-colour 360° wraparound printing
- Powder coating in any RAL colour
- Laser-engraved barnwood or pinewood tabletops
- Optional lids, cushions, or teppanyaki plates
Steel oil drums across industries
From events to corporate branding, custom steel drums are used across industries to boost visibility:
- Hospitality: branded table barrels and seating solutions
- Retail: POS displays and promotional stands
- Corporate: BBQ barrels as employee gifts or loyalty rewards
- Events: multifunctional seating, signage, or display units
For ideas on how to integrate them seamlessly into your venue, read our blog: How to combine branded barrel furniture with your existing interior.